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Reggae Singer Shuga finds a home at Penthouse Records

by DRW
(Jamaica)

Shuga

Shuga

It has been three years since Shuga stepped into the spotlight as the winner of the Digicel Rising Star. The glare of the spotlight, however, only served to highlight how little she knew about the world into which she was entering.


The singer, born Mitzie Campbell, was a student stepping into the music industry's classroom for the first time. "The music industry is a whole different ball game. I had to learn to write original songs, how to ride rhythms, how to work with professional people that have been doing this thing for years. I am learning about the business, getting an understanding of the business," she said.

Along the way, she was desperately trying to find somewhere to settle, learn and develop her talents. It wasn't easy. "I did a lot of studio hopping - from Mixing Lab to Outa Road to all 'bout, basically searching for my comfort zone," she said. "I did a whole heap of recordings as well. I never heard any of those songs (on the radio or elsewhere). I finally found my comfort zone in 2011, before that at one point I was doing my own production. I was so frustrated because I was doing so many songs and I never heard any of them come out."

Unknown Voices, her first single, was self-produced and did well enough to get her noticed, and then - much like a mouse to the Pied Piper's flute - it was a rhythm that led her to Penthouse. She had mulled for sometime the idea of approaching
Penthouse, but she admits that fear held her back. "I was afraid. I didn't know how to approach it," she said. "I didn't know if that was the way it worked. I didn't know if I should make the approach or wait to be approached, so I was afraid."

However, one day she was at Mixing Lab when she heard a rhythm, the OMG Rhythm, and was told that it was a Penthouse rhythm. She decided then and there she wanted to be on it. So with a little help from her friend, Merrick Shaw, they composed a song on it called Complicated Love and then called Tanya Stephens, who put her on to Donovan Germaine. "And the rest is history," she said, a big toothy smile emerging.

What Shuga found at Penthouse was more than just a home. She also found a family. She respects the talents of Donovan Germaine, Shane Brown, D-Major, Esco Levi, and Merrick Shaw, as well as others who have contributed to her debut album due out in the first quarter of 2013, but who have also made her transition into the Penthouse family as smooth as possible. However, it is Busy Signal, who was recently incarcerated in the United States, who made the biggest impact on her life.

When he arrested, it was almost too much for her. "I died," she said. "I don't have a better way to describe it. I died. He is very humble, calm. He is like a big brother. A him a di vibe master."

READ MORE ABOUT SHUGA HERE

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