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Portmore landscape changes as KLE’s launches “FAMOUS” Night Club

by DHRW
(Jamaica)


The KLE Group continues its commitment to seize opportunities to stimulate the Jamaican economy whilst at the same time delivering to its patrons the great entertainment and party fun that characterizes the youthful Caribbean ‘clubbers’.


“FAMOUS” is KLE’s 2nd night club venture and it will be built on the platform that has guided and guaranteed the success of its “Fiction Night Club” which is now a household name and pulls
its loyal clientele from all across Jamaica, albeit favouring its Kingston ‘regulars’ by virtue of its location.

“FAMOUS”’ has its eyes set on the estimated 200,000 potential nightclub patrons in St. Catherine and its surrounding environs. It plans, as is its mantra, to work in partnership with
the ‘pace setters’ to build their individual ‘famous/celebrity’ identity.

“FAMOUS” will pattern “Fiction’s” premium entertaining space. Spreading across more than 11,000 sq ft of unparalleled décor, its mesmerizing lighting and pulsating sounds are designed to vivify patrons and capture the essence of what can only be described as “an unforgettable club vibe”

In developing the brand, the KLE family has carved out very clear key indicators to ensure that it stays on track and delivers the ultimate customer experience that it envisions. 18-35year old ‘club-goers’ will be motivated to come and be ‘FAMOUS’ in Portmore, and
will be ‘incentivized’ to build brand loyalty because they will consistently be assured of an ‘unforgettable experience’.

The nascent hub of existing and new dancehall acts, “FAMOUS” will soon be ‘top of mind’ with party enthusiasts as it will be the place to mingle with celebrities, with the certainty that the nights ‘moment of fame’ will be seamlessly synergized with fitting media exposure that reinforces the dancehall journey.

A ‘Famous 'DJ'Search’ will ensure that the most suited resident 'DJ' is selected for 'Famous' fans in Portmore. This is in keeping with the “FAMOUS” vision to embrace and engage all the
stakeholders in the community. The search will take the form of a competition, the rules of which will be announced shortly.

Sponsors undoubtedly play a major role in shaping the brand and we are delighted to announce that LIME, Pepsi, Appleton and Red Bull have come on board to help us deliver a ‘one-of-a-kind’
experience.

Ultimately, ‘FAMOUS’ is committed to ensuring that everyone who walks through its door is ‘FAMOUS’ and indeed lives the ‘FAMOUS’ lifestyle. The ‘FAMOUS’ oasis will be the ‘MECCA of DANCEHALL’, delivering unimaginable and unforgettable lifetime experiences, instantaneously recalled on the trigger of “Lights, Camera, Action – ‘FAMOUS’. We are excited to welcome you to “FAMOUS”! United We Will Dance!

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