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The countdown has begun for Sting, arguably one of the most anticipated annual events, and this year Supreme Promotions, the event's organizer, is planning on a brand-new structure.
Sting 2015, under the theme 'From Then 'Til Now', will mark a revolution for the historic event.
This
year's staging will be centered on honoring the major contributors to
Jamaica's music industry's longest-running entertainment event. "We have
been doing this since 1984 at Cinema II. Our posters are hot tickets.
"Year to year, people would try to get one to place on their walls at home, which indicates the impact of this event.
"It's
not we alone who do this, so we want to take some time to highlight the
ones that help us make Sting what it is today," said Sting creative
director Dimario McDowell.
To accommodate the best of what the
over 50 acts have to offer, gone are the days of lengthy full sets. A
new wave of tighter sets, laced with only hit records from each
performer, is the new order.
"We have to create a way to
facilitate a large magnitude of artistes - constricted to the same time
period, from dusk to dawn - where everybody gets to see who they want
and hear what they want, the big tunes," Sting founder and CEO Isaiah
Laing added.
The brand-new structure will also see a mega
midnight attraction with two of dancehall's most sought-after hit makers
already secured for the event, which will be held on December 26 at
Jamworld.
"Every year, we try to book them, and they always have
shows in other parts of the world. They are in high demand 'cause they
already cross over into the international market. We reach out to them
from early, and they are excited to return," said Sting conceptualizer
Junior 'Heavy-D' Fraser.
In a few weeks, a press conference will be used to announce the top giants planned for the event.
Sting
is renowned for having its audience witness one-of-a- kind
entertainment. There have been memorable clashes involving Titans Shabba
Ranks, Ninja Man, Super Cat, Mad Cobra, Beenie Man, and Bounty Killer,
as well as outstanding performances from hip-hop greats Notorious BIG,
DMX, and Foxy Brown, as well as iconic reggae acts Buju Banton, Freddie
McGregor, Patra, and Maxi Priest.
Next month's event will be no
different as ticket purchasers will continue to get the best of reggae
and dancehall at the same great price.
The greatest one-night reggae and dancehall show in the world, Sting is already the hot topic on showgoers' lips.
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